I am teaching an on-line class covering horse and human portraits. One of the subjects I covered was why someone would want to do portraits with their horse. Why do I teach this to photographers? Knowing why an equestrian would want portraits with their horse is is a great way to know your client. Knowing their needs can help develop a way to market to your client. Finely detailing your target market is the most cost effective and less time consuming.
I used my own statistics on why. Photo sessions that I did horses and humans together ranged from senior sessions to remember me sessions. These stats are just horse/human portraits. I also do horse only and human only sessions, but I did not include those.
My Stat Results:
Seniors and their horses 45%
Sessions for ads/advertising 25%
Horse & Humans Bond 15%
Families with horses 5%
Headshots with Horse 2.5%
Remember Me Sessions 2.5%
I do market to the top 2 the most and that is 70% of my sessions. The next is Horse & Human bond and I only listed 15% for this, most of the top 2 will include some horse and human bond images,
I do not market much for families . The fall is family portrait season and so many are in the need of portraits, they usually contact me. Although I only photograph weddings for current clients, I do enjoy photographing engagements and bridals. Those are also usually current clients or client referrals. The last 2, headshots and remember me sessions are also usually current clients. Many times the headshot is added on to a regular session, very seldom do I have someone strictly wanting just a headshot with their horse for professional reasons as a stand alone session.
Going over my own stats got me wondering what my actual followers on Social Media opinions would be. I asked questions and did polls. Instagram gave me enough answers to be able to get a good idea with over 100 answers on most questions and polls. Please look at each image for the results of each poll.
I found a lot of this very interesting and gave me some ideas on what my social media follower’s needs are. Other photographer’s I would love to see your results if you did something similar.